I’ve been wanting to track my Fan Page users on two of my sites and now it seems I can. UK’s WebDigi Dev team has developed an easy way to incorporate the code needed to let google do it’s thing. For those facebook pages with tons of fans, voting and comments going on using Google Analytics to track referrals or time on site will be quite awesome.
We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc).
Read the How to Post Google Analytics for Facebook Fan Pages
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Written by Rico Figliolini
Topics: Facebook, Social Networks, analytics